The Case for Prioritizing Deep Interoperability Over a Proprietary Network
August 14, 2025
For years, network size has been a primary selling point for enterprise image exchange platforms. Vendors boast of thousands of connected sites, painting a picture of effortless, nationwide access. Yet, health systems on the front lines know the reality is starkly different. That dot on the vendor’s map too often represents a digital dead end. Instead of instant access, your team is left chasing down images, manually requesting studies, and waiting for a critical scan to arrive, the very friction you sought to eliminate.
These widespread challenges demand a new way of thinking about image exchange. At Medicom, we shifted the focus from network size to network intelligence. We believe the ultimate value for your team comes from automated workflows that do the work for them and deep, native EHR integration that places imaging directly into the systems they use every day.
To power this experience, we think about network size differently. Our Outreach Program is a strategic initiative that cultivates the most reliable pathways for the data our partners depend on, ensuring a seamless experience built on a foundation of quality.
Our Principles for a Healthy Network
We believe a healthy network is built on a set of core principles. Every connection we help you build is guided by these standards:
- Universal Connectivity: Our platform is designed to connect to any partner you need, regardless of their technology or whether they are on a pre-existing list. We are focused on expanding your network, not locking you into ours.
- Automation by Design: Every connection is established with the goal of enabling automation. We build the technical foundation to support event-driven workflows, ensuring the link is more than just a manual portal and can evolve as new automation capabilities are introduced.
- Barrier-Free Partnership: Cost should never be a barrier to critical data exchange. We offer a no-cost connection option for your partners, making it simple to bring clinics and imaging centers into your network. This frictionless approach ensures you can build a truly comprehensive ecosystem without placing a financial burden on your collaborators.
These principles ensure your network is a powerful, reliable asset built for the realities of modern healthcare.
Want to dive deeper into this framework?
To explore the strategic advantages of true interoperability over basic image exchange, download our whitepaper: From Image Exchange to Enterprise Interoperability.
Our Commitment to Your Network’s Quality
We provide a dedicated partner to build the network you actually need. Our outreach team proactively engages with your most important external sites to ensure every connection meets our high standards.
We work with you to identify and prioritize your key connected sites. Then, our team takes the lead, contacting facilities and managing the technical work required to establish a true, automated data exchange. Our platform functions as a universal engine, allowing us to build a bridge to any partner, regardless of the systems they use. This hands-on approach guarantees that when we say a site is connected, it functions as a dependable part of your workflow.
A Clear Strategic Advantage
Focusing on quality through proactive outreach delivers far more value than access to a large, passive network.
- It Creates a Network You Can Trust: Our team is actively ensuring these connections work, so there are no “dead spokes” or unpleasant surprises for your clinical teams. Your network becomes a dependable asset.
- It Drives Real ROI: The greatest return on investment comes from eliminating manual labor. Deep, automated, EHR-integrated workflows remove the portal fatigue, phone calls, and administrative burden that drain your resources.
- It Aligns with Your Growth: A massive, static list offers little help when you acquire a new practice. Our expertise in the capability of connecting allows your organization to be agile, rapidly integrating new partners without being limited by a vendor’s pre-existing directory.
A Network Built on Needs, Powered by Capability
The era of judging an imaging platform by the sheer volume of its network is over. The new mandate for health systems is to build a smarter, more strategic network designed around your specific needs, one that prioritizes deep, automated integration with your key referral partners, not just a long list of shallow connections.
This purpose-built network is only possible with a platform that delivers interoperability capabilities: the agility to connect to any partner, the power to automate your most critical workflows, and the intelligence to integrate seamlessly with your EHR. This is the shift from buying a static list to investing in a dynamic, living ecosystem that adapts and grows with you.
Let us show you how this modern approach can transform your imaging strategy. Talk to an expert today.