The dust (and the snow) has settled on another RSNA in Chicago. While McCormick Place was as bustling as ever, the conversations on the floor this year felt different.

Walking the halls of the Technical Exhibits, two words were plastered on almost every booth banner: "Interoperability" and "Workflow."

However, after many conversations with CIOs, Radiology Directors, and Technologists, one thing became clear. Those words meant different things to different people.

For some, "workflow" simply meant a faster mouse click or a slightly cleaner interface. For others, "interoperability" was still defined by the bare minimum ability to move a file from Point A to Point B, regardless of how much manual effort it took to get it there.

Industry leaders looking toward the future held a more demanding definition. True workflow optimization goes beyond moving data. It requires making data usable and contextual at the point of care.

The Shift: Operational Efficiency vs. "Point" Solutions

As has been the case all year in radiology, AI remained a dominant topic at RSNA, both in the presentation rooms and on the exhibit floor. However, the flavor of that conversation has evolved.

In previous years, the hype focused on "Pixel AI" or algorithms designed to spot a nodule or diagnose a fracture. While valuable, the conversation this year focused less on individual point solutions and more on Operational AI.

Health systems are realizing that the best diagnostic AI in the world provides little value if the image data isn't matched to the right patient, or if the radiologist has to hunt through multiple systems just to find the prior study. The industry is hungry for solutions that solve fundamental operational problems like faster reporting, automated data ingestion, and seamless patient matching.

Where Medicom Fits: Meeting Clinicians Where They Live

This industry-wide shift toward operational efficiency validates exactly why we chose RSNA 2025 to debut our SMART on FHIR applications.

For years, our customers have relied on Medicom’s powerful tools like Checkpoint for validation and Patient Match for automated reconciliation via our Medicom Connect platform. These capabilities have long been essential for solving complex data challenges.

We recognized that to truly optimize the clinical workflow, we had to offer flexibility. We needed to meet providers where they live: inside the EHR.

As we announced in our recent press release, we have taken these proven applications and embedded them into Epic (5 applications are available in Connection Hub on Epic Showroom). While the underlying power of the platform remains the same whether accessed via our portal or the EHR, this new integration removes the friction of navigating between distinct systems. It allows providers to search, view, and ingest external imaging without ever losing focus on the patient chart.

Watch: Michael Rosenberg on The Future of Interoperability

During the conference, our CEO Michael Rosenberg sat down with Brian Casey of The Imaging Wire to discuss exactly how Medicom is navigating this shift. The conversation provides direct insight into our strategy for moving healthcare beyond legacy image exchange methods (like CDs/DVDs) and achieving true interoperability.

Key Takeaways from the Interview:

• The Real Barrier: The core challenge stems from the fragmented approach to enterprise imaging that creates a change management problem within health systems rather than a lack of technology.
• Our Differentiation: Medicom stands as one of the only health-tech companies remaining that is fully dedicated to image exchange and interoperability. This singular focus allows us to drive faster, more targeted innovation.
• The Solution: We embed essential image exchange workflows directly into the clinical process using SMART on FHIR apps inside the EHR, ensuring providers have immediate, actionable context on all outside imaging.
• The Future: We are actively leveraging AI and Large Language Models to automate and simplify these complex workflows for our partners.

We invite you to watch the full six-minute interview to understand how this focus translates into immediate value for your healthcare organization.

Looking Ahead

RSNA 2025 proved that the industry is ready to move beyond the buzzwords. "Interoperability" has evolved from a nice-to-have feature into an operational necessity.

As we head into the new year, we are committed to keeping this momentum going. We are moving beyond the CD tower and beyond the silo to ensure that the right image is always available to the right provider at the right time.

Want to see how we are redefining workflow inside the EHR? Explore our SMART on FHIR Applications.